Scope of Digital Marketing

Marketing of a business is the most effective way of getting the people to know what the company sells, what the company is all about. It is the phenomenon which is directly proportional to generating revenue for the company. That is why, many companies start marketing even before their product is launched. Using internet as a platform to promote their products is known as digital marketing. Via internet, it becomes possible to target small number of people who are not accessible easily. This is called as Niche Internet Marketing. It helps to gain untapped market which would otherwise be impossible.
Digital Marketing: A Prerequisite for Success.

Promotion is a very expensive way if not done carefully. Advertisements can be useless if they are not present at the right place at the right time. And this task is difficult and tedious. This issue is easily resolved by a new way of marketing that has recently come up, i.e. Digital Marketing.
Today everything is done through internet so it brings in a need to market the product over internet too. The online population has increased at alarming rate. More and more people are using latest electronic gadgets that provide internet connectivity. Promoting products or services using this medium of internet is called Digital marketing. There are various different processes by which a company promotes its product or service such as content writing, improving site efficiency using HTML, search engine marketing, web site design, removing barriers of indexing activities. These are the prime tools of any digital marketing company.
In a recent survey of marketers, it was found that 80% wanted to promote their product through internet and out of those, 70% were planning to promote via Social media.
Scope of

Digital marketing in India
India has large number of companies which work on various scales of business. The diversification of goods and services is huge. Some are small, some are big, some produce products, some provide services. All these companies have to promote their product or service by advertising in the right way. There are many digital media agencies in Mumbai which provide these digital marketing services.
India has a bright future for such companies and a huge scope as international companies tend to outsource these services to India.

Digital marketing companies in Mumbai
Mumbai is the commercial and financial capital of India. Mumbai has great digital marketing companies. These companies take all the necessary steps to make the online marketing of your company successful. In search engine optimization company's website comes in top results of a search engine. The top search engines are Google, Bing, Yahoo, AOL, Ask, etc. Millions of searches are made daily on this site. Placing advertisements tactfully on these search pages helps to capture the right audience for the product.Smo Services in Mumbai are also one of the best ways to promote a fan page on facebook. As of now, there are 1 billion users of facebook. Therefore it is necessary for a marketer to use facebook as a platform to promote the goods or services.
Only a strategically planned digital marketing of a company can be cost effective and lucrative at the same time.

sources:http://goarticles.com/article/The-Emerging-Scope-of-Digital-Marketing/7607571/