Scope of Digital Marketing

Marketing of a business is the most effective way of getting the people to know what the company sells, what the company is all about. It is the phenomenon which is directly proportional to generating revenue for the company. That is why, many companies start marketing even before their product is launched. Using internet as a platform to promote their products is known as digital marketing. Via internet, it becomes possible to target small number of people who are not accessible easily. This is called as Niche Internet Marketing. It helps to gain untapped market which would otherwise be impossible.
Digital Marketing: A Prerequisite for Success.

Promotion is a very expensive way if not done carefully. Advertisements can be useless if they are not present at the right place at the right time. And this task is difficult and tedious. This issue is easily resolved by a new way of marketing that has recently come up, i.e. Digital Marketing.
Today everything is done through internet so it brings in a need to market the product over internet too. The online population has increased at alarming rate. More and more people are using latest electronic gadgets that provide internet connectivity. Promoting products or services using this medium of internet is called Digital marketing. There are various different processes by which a company promotes its product or service such as content writing, improving site efficiency using HTML, search engine marketing, web site design, removing barriers of indexing activities. These are the prime tools of any digital marketing company.
In a recent survey of marketers, it was found that 80% wanted to promote their product through internet and out of those, 70% were planning to promote via Social media.
Scope of

Digital marketing in India
India has large number of companies which work on various scales of business. The diversification of goods and services is huge. Some are small, some are big, some produce products, some provide services. All these companies have to promote their product or service by advertising in the right way. There are many digital media agencies in Mumbai which provide these digital marketing services.
India has a bright future for such companies and a huge scope as international companies tend to outsource these services to India.

Digital marketing companies in Mumbai
Mumbai is the commercial and financial capital of India. Mumbai has great digital marketing companies. These companies take all the necessary steps to make the online marketing of your company successful. In search engine optimization company's website comes in top results of a search engine. The top search engines are Google, Bing, Yahoo, AOL, Ask, etc. Millions of searches are made daily on this site. Placing advertisements tactfully on these search pages helps to capture the right audience for the product.Smo Services in Mumbai are also one of the best ways to promote a fan page on facebook. As of now, there are 1 billion users of facebook. Therefore it is necessary for a marketer to use facebook as a platform to promote the goods or services.
Only a strategically planned digital marketing of a company can be cost effective and lucrative at the same time.

sources:http://goarticles.com/article/The-Emerging-Scope-of-Digital-Marketing/7607571/

Social Ads Work For Google, Facebook

Social ads work. Google’s +1 button encourages more people to click on socially “enhanced” ads. For Facebook, social ads increases ad recall by 55 percent. So it’s not too surprising that more money will be spent on social media ads this year.

Microsoft has also recently jumped into social advertising with the assistance of Bazaarvoice, to create "people powered stories" that include customer reviews and ratings within display ads.

Here’s a quick look at the latest reports showing the how social is influencing advertising.

Google +1 Lifts Click-Throughs 5-10%

Ads with a social annotation are seeing a 5 to 10 percent lift in click-through rate, according to Vic Gundotra, Google’s vice president for engineering. Gundtotra cites this as proof that Google+ is succeeding, despite a spate of stories that claim otherwise.

“We have been in this business for a long time, and there are very few things that give you a 5 to 10 percent increase on ad engagement,” Gundotra told the New York Times. He added that Google, unlike its competitors, can deliver these socially enhanced ads at the time of intent rather than at random in a social stream.

Ideally, this means that if a user is searching Google for a television or some other product, then Google can deliver an ad based on suggestions from people who are in that user’s Circles.

Nielsen: Social Ads Lifts Ad Recall by 55%

Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study.

Social has its advantages, Nielsen said, because 76 percent of U.S. Internet consumers trust recommendations from friends and personal acquaintances, while 49 percent trust consumer opinions posted online.

The study looked at 79 Facebook campaigns over a six month period, leading Nielsen to conclude:

Based on this analysis, more and more advertisers may consider leveraging ads with social content as a means to better utilize the power of the network of consumers engaged with their brands. This also serves as justification for marketers’ efforts to create more social connection points with their consumers, as their brands will be better positioned to reach a larger group of prospects.

More Social Spending to Increase Social Ad Revenues

Fifty-nine percent of respondents to an Advertiser Perceptions survey reported that they plan to increase social media ad spending over the next 12 months, compared to 4 percent who plan to decrease social spending. Social media advertising will account for about 27 percent of digital budgets, up from 22 percent over the previous year, according to the survey of 1,200 people, as reported by Advertising Age.

Meanwhile, social networks will see revenue from advertising increase nearly 50 percent this year. Advertisers will spend $7.72 billion on social networks – with nearly half of that money coming from the U.S., led by Facebook, which will take in about 70 percent of all social networking spend in the U.S., while Twitter will grow to 8 percent by 2014, according to an eMarketer forecast.

sources:-http://searchenginewatch.com/article/2158923/Social-Ads-Work-For-Google-Facebook

Yahoo Search Share Sinks, Google, Bing Rise in February 2012

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Yahoo’s slice of the U.S. search engine market continued to evaporate in February reaching a new low, according to comScore's latest figures. Google and Bing both saw gains, with Google nearly matching its highest recorded search share (in December 2010).

Google-Bing-yahoo

Yahoo has seen its share of searches drop for six straight months. After peaking in August 2011 at 16.3 percent, it’s been all downhill since for Yahoo.

For the first time, Yahoo’s search market share dropped below 14 percent in February – to 13.8 percent, down from 14.1 percent in January and down from 16.1 percent in February 2011.

A recent search engine usage study from Pew also highlighted how Yahoo’s popularity is sinking among the general public. Only 6 percent of respondents reported using Yahoo most often, whereas 26 percent of people named Yahoo as their top choice in 2004.

Meanwhile, Bing, the company the powers Yahoo’s organic search results, continued its incremental growth for the second straight month. At 15.3 percent, Bing grabbed its highest search engine share since launching in 2009, topping its previous high of 15.2 percent, set in January.

Bing became the number two U.S. search engine in the U.S. when it surpassed Yahoo for the first time in December 2011. In February 2011, Bing’s search market share was 13.6 percent.

Least surprisingly of all, Google continued to lead the U.S. search market, with 66.4 percent, up from 66.2 percent in January. Google commanded 65.5 percent of the search engine market last February.

However, Google’s 66.4 percent is noteworthy because Google nearly matched a high previously set in December 2010 – 66.6 percent. Still, that was good enough for its second all-time highest monthly share. Google has also seen its share of searches increase for three straight months.

In the all-important Google vs. Bing “powered by” metric, Google continued to dominate, powering 68.6 percent of organic searches (up from 68.4 percent in January), while Bing powered 26.2 percent of organic searches (down from 26.5 in January).

As for Ask, its 3 percent share of searches in February remained unchanged from January. AOL saw its share of searches fall to 1.5 percent, down from 1.6 percent in January.

More than 17.6 billion explicit core searches were conducted in February, down from 17.8 billion in January. Google ranked first with 11.7 billion searches (down from 11.8 billion in January); Bing with 2.7 billion; Yahoo with 2.4 billion (down from 2.5 billion); Ask with 535 million (up 2 percent); and AOL with 266 million (down from 277 million). 

Infographic by Neil Tweddle/Search Engine Watch

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Sources:-http://searchenginewatch.com/article/2158888/Yahoo-Search-Share-Sinks-Google-Bing-Rise-in-February-2012