Helpless love

Once upon a time all feelings and emotions went to a coastal island for a vacation. According to their nature, each was having a good time. Suddenly, a warning of an impending storm was announced and everyone was advised to evacuate the island. The announcement caused sudden panic. All rushed to their boats. Even damaged boats were quickly repaired and commissioned for duty. Yet, Love did not wish to flee quickly. There was so much to do. But as the clouds darkened, Love realized it was time to leave. Alas, there were no boats to spare. Love looked around with hope. Just then Prosperity passed by in a luxurious boat. Love shouted, “Prosperity, could you please take me in your boat?” “No,” replied Prosperity, “my boat is full of precious possessions, gold and silver. There is no place for you.” A little later Vanity came by in a beautiful boat. Again Love shouted, “Could you help me, Vanity? I am stranded and need a lift. Please take me with you.” Vanity responded haughtily, “No, I cannot take you with me. My boat will get soiled with your muddy feet.” Sorrow passed by after some time. Again, Love asked for help. But it was to no avail. “No, I cannot take you with me. I am so sad. I want to be by myself.” When Happiness passed by a few minutes later, Love again called for help. But Happiness was so happy that it did not look around, hardly concerned about anyone. Love was growing restless and dejected. Just then somebody called out, “Come Love, I will take you with me.” Love did not know who was being so magnanimous, but jumped on to the boat, greatly relieved that she would reach a safe place. On getting off the boat, Love met Knowledge. Puzzled, Love inquired, “Knowledge, do you know who so generously gave me a lift just when no one else wished to help?” Knowledge smiled, “Oh, that was Time.” “And why would Time stop to pick me and take me to safety?” Love wondered. Knowledge smiled with deep wisdom and replied, “Because only Time knows your true greatness and what you are capable of. Only Love can bring peace and great happiness in this world.” “The important message is that when we are prosperous, we overlook love. When we feel important, we forget love. Even in happiness and sorrow we forget love. Only with time do we realize the importance of love. Why wait that long? Why not make love a part of your life today?”

Do You Make Good Choices For Your Life?

Choices

For all of us who have not been afflicted by some ill fortune of disease or accident, our choices usually determine our successes in life. Each new day presents added challenges, opportunities, and possibilities. It is up to us what selections we choose. It is up to us how intelligently we make our choices. I might also add, a decision not to act is as much of a choice as a deliberate decision to act.

We make choices constantly.

They are our choices and we must own them.

We choose our actions or our inactions, our beliefs and our non-beliefs, just as we choose the clothes we wear or the books we read. In the compilation of life’s choices, there is an abundance of experiences to draw meaning from. Through time, our actions and beliefs move us in the direction we choose to go. Hopefully, growth occurs from consistently making the right choices and learning from the wrong choices.

The process of learning to make good decisions is the heart of growth.

As we grow, life gives us new and exciting challenges to choose. If we fail, life will continue to give us more opportunities to achieve or fail. So, ask yourself the right questions as you ponder your choices and you will choose the correct answers. As you go through life, you’ll find that your choices have a definitive impact upon you, so you will need to make them carefully.

Your very being is determined by your choices.

Ask for God’s guidance and care along the way. Have the faith to trust Him with your choices. Seek His wisdom and have courage to persevere when the pathway is hard. But, always remember, only you have the freedom and the responsibility to determine your station in life. 

Google’s “Fresh” Video SEO Tips for Website Product Pages

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Google wants to always be featuring the freshest and relevant product information; and does so with their “freshness algorithm’ – originally released last fall as part of their effort to provide more relevant, real-time results for search queries. In this article you’ll learn of special opportunity and urgency for updating your product page videos so you don’t get left behind!

Why Search Marketers Need to Wake Up (to Google’s “Fresh” Update)

Thad Rueter, Senior Editor for InternetRetailer.com, reported last December that Google’s fresh update was designed to demote websites with low-quality and unoriginal content around this Spring. This especially includes sites that rely on the same manufacturer product descriptions that many other retailers display, and which web users seem to find of little value.

The Fresh Opportunity for Search Marketers with Video

What was especially interesting is the article also reported the “big winners” in Google’s algorithm update included “sites that feature a lot of video,” which suggested Google gave special weight for rankings boost along with constantly updated content.

Search marketers handling websites featuring video now need to treat Google’s Fresh Update as both a big opportunity and a big urgency. You can’t expect to let your same old video content to just “sit” on your site. Not updating your site’s videos and their landing pages can depress a site’s position in Google’s organic search rankings (i.e., demotions). If you aren’t already planning on releasing new video content and having that featuring prominently throughout your site, you need to do so now.

 “Fresh” Google Video SEO Tips for Product Pages

I’ve been in the SEO space since 1997 and doing video SEO since 2006, and am glad to see that Google’s social technologies are allowing for more recent and relevant results to appear at the top of search queries. What I’ve done here is taken some of the ideas from the original Internet Retailer article, and combined them with my own experience in the online video and e-commerce industry, for some content-related improvements with web video for e-commerce sites – certainly for better algorithmic SEO, but more importantly for better consumer experiences that lead to social sharing and link popularity (which ultimately count with Google as much more valuable SEO factors).

• Be Unique. Don’t rely on product videos and manufacturer descriptions. Create your own unique videos with original content.
• Be Fresh. Don’t repeat the same thing that’s already been done. Change up your home page to feature your latest (new) videos, including on your videos category page and product category pages.
• Be recent. Getting fresh videos onto your site quickly, such as in a response to online conversations around any of your products; or on a larger scale, any topics in mainstream media or industry media that relate to your products, brand, or consumer lifestyle.
• Listen. Pay attention to what people are saying in the news and online conversations on social media channels, search queries, and directly in contact forms, emails, and consumer surveys. Pay attention to topics around your products, your brand, your competitors, and even your consumers’ lifestyles.
• Monitor. Key an eye on what consumers are searching for on your website and adjust your videos accordingly. If your search queries and page analytics show that people are querying for a particular product or product line, or even spending more time on pages with those products, then feature new and related videos around the most queried items more prominently on your site (including on the home page).
• Respond. Organize your feedback from consumers and create video content that responds to not only their search queries on products, but also more general items like FAQs and mainstream media topics that related to consumer needs.
• Encourage. Encourage text conversations and reviews around your existing videos – and promote those conversations around your existing videos on your own web pages. The easiest way to do this is by having a comments section on your video landing pages, and including social widgets for Facebook, Twitter, and Pinterest sharing.
• Promote. Make your own customers the stars! Many SEO experts say featuring user-generated videos are a great way to provide fresh content for Google’s search algorithm. You should try to feature consumer-generated product video reviews and testimonials along with your own brand-generated videos and in-house videos on your related product web pages. Consumers will also be more likely to link from their own blogsites and social media sites to your own video pages, boosting your link popularity and SEO as a result.
• Test. Test your own pages to make sure pages upload properly. Google penalizes sites that have content that causes pages to load relatively slowly, and sometimes videos that are poorly coded or having server issues can cause a slow loading time.
• Rotate. Add video user reviews to existing content and rotate new reviews in regularly.
• Be social! As Internet Retailer’s Thad Rueter says, “SEO is social media, and vice versa.” You should duplicate your website Video SEO efforts on your social media sites. I recommend regularly scheduled blog posts that feature new video content, and post them also to your Facebook, Twitter, YouTube, Pinterest, and other social media channels where your audience already is. Take it from the experience of Ellen Burgan, Internet Marketing Manager for Drs. Fosters & Smith, an online retailer of Pet Products, who says: “A strong social presence, one that demonstrates a loyalty among consumers that can translates into links, is another sign of good content, and therefore another way to earn the good graces of Google.”

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Social Ads Work For Google, Facebook

Social ads work. Google’s +1 button encourages more people to click on socially “enhanced” ads. For Facebook, social ads increases ad recall by 55 percent. So it’s not too surprising that more money will be spent on social media ads this year.

Microsoft has also recently jumped into social advertising with the assistance of Bazaarvoice, to create "people powered stories" that include customer reviews and ratings within display ads.

Here’s a quick look at the latest reports showing the how social is influencing advertising.

Google +1 Lifts Click-Throughs 5-10%

Ads with a social annotation are seeing a 5 to 10 percent lift in click-through rate, according to Vic Gundotra, Google’s vice president for engineering. Gundtotra cites this as proof that Google+ is succeeding, despite a spate of stories that claim otherwise.

“We have been in this business for a long time, and there are very few things that give you a 5 to 10 percent increase on ad engagement,” Gundotra told the New York Times. He added that Google, unlike its competitors, can deliver these socially enhanced ads at the time of intent rather than at random in a social stream.

Ideally, this means that if a user is searching Google for a television or some other product, then Google can deliver an ad based on suggestions from people who are in that user’s Circles.

Nielsen: Social Ads Lifts Ad Recall by 55%

Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study.

Social has its advantages, Nielsen said, because 76 percent of U.S. Internet consumers trust recommendations from friends and personal acquaintances, while 49 percent trust consumer opinions posted online.

The study looked at 79 Facebook campaigns over a six month period, leading Nielsen to conclude:

Based on this analysis, more and more advertisers may consider leveraging ads with social content as a means to better utilize the power of the network of consumers engaged with their brands. This also serves as justification for marketers’ efforts to create more social connection points with their consumers, as their brands will be better positioned to reach a larger group of prospects.

More Social Spending to Increase Social Ad Revenues

Fifty-nine percent of respondents to an Advertiser Perceptions survey reported that they plan to increase social media ad spending over the next 12 months, compared to 4 percent who plan to decrease social spending. Social media advertising will account for about 27 percent of digital budgets, up from 22 percent over the previous year, according to the survey of 1,200 people, as reported by Advertising Age.

Meanwhile, social networks will see revenue from advertising increase nearly 50 percent this year. Advertisers will spend $7.72 billion on social networks – with nearly half of that money coming from the U.S., led by Facebook, which will take in about 70 percent of all social networking spend in the U.S., while Twitter will grow to 8 percent by 2014, according to an eMarketer forecast.

sources:-http://searchenginewatch.com/article/2158923/Social-Ads-Work-For-Google-Facebook